○ Gyeonggi successfully concludes 2025 K-Beauty Expo Taiwan, helping local beauty companies make strong inroads into the Taiwanese market
– Held from August 15 to 18 at the Taipei World Trade Center (TWTC)
– Forty beauty companies from Gyeonggi participated, recording USD 32.09 million in export consultations
– Showcased the latest beauty trends and innovations, elevating the global stature of K-beauty

Gyeonggi Province and the Korea International Exhibition Center (KINTEX) announced on August 24 that they successfully hosted the four-day 2025 K-Beauty Expo Taiwan from August 15 to 18 at the Taipei World Trade Center (TWTC). The expo was organized to help promising beauty companies in Gyeonggi expand into overseas markets and strengthen their export competitiveness.

Marking its 8th edition this year, the event featured a total of 75 companies—including 40 from Gyeonggi Province—presenting a wide array of K-beauty products ranging from cosmetics and nail care to hair, body care, and perfumes. Of particular note, the expo drew over 150,000 visitors, including 267 Taiwanese buyers and consumers, reaffirming strong demand for K-beauty.

During the one-on-one export consultation sessions held throughout the expo, export consultations reached approximately USD 32.09 million, up 14.6% from the previous year. Contract commitments rose 137.9% year-on-year to USD 9.2 million, while on-site contracts surged 181.7% to USD 100,000, delivering tangible results.

For the 40 participating companies from the province, Gyeonggi provided subsidies covering booth participation fees, interpretation services, and transportation costs—about KRW 3.75 million per company—along with opportunities such as buyer matching, follow-up support, and collaboration with KOTRA to help expand their export markets.

A representative from the participating company Beauty in Asia said, “We are grateful for the extensive support provided as a Gyeonggi-backed company, including assistance with booth fees, interpreters, and logistics. We are especially pleased to have secured a USD 100,000 contract with a local buyer during the on-site consultations.” The representative added, “This year’s event was particularly meaningful as it clearly demonstrated the growing preference for and purchasing power of K-beauty in the Taiwanese market.”

This year’s expo was held alongside the Taipei International Beauty Show—the largest beauty exhibition in Taiwan, now in its 18th year—creating strong synergy and earning recognition as a valuable opportunity for K-beauty companies seeking entry into the Taiwanese market.

Eom Ki-man, Director of Gyeonggi Province’s Bioindustry Division, stated, “There are concerns that recent reciprocal tariffs imposed by the United States may pose challenges for local beauty SMEs,” stressing, “Nevertheless, the province will spare no effort in providing innovative and practical support to help promising small and medium-sized enterprises emerge as new leaders in the global beauty market.”

Meanwhile, Gyeonggi Province plans to host the K-Beauty Expo Vietnam at the SECC Exhibition Center in Ho Chi Minh City from October 30 to November 1, followed by the K-Beauty Expo Malaysia at the PWCC Exhibition Center in the State of Penang from November 20 to 22.