In the wake of the global economic crisis, the world beauty market has been hit hard. But Korea seems to be the exception to this rule. Perhaps the best evidence of this is the fact that a large-scale exhibition for the beauty industry will be held in Korea, starting on September 18. Visitors to the exhibition will be able to learn about Korea’s beauty industry, which has been growing in recent years. The 2009 Korea Beauty Design Expo is co-sponsored by Gyeonggi Province, Design Korea and the national assembly forum.
The 2009 Korea Beauty Design Expo will show visitors everything they could possibly wish to know about Korea’s beauty industry. Visitors will be able to view diverse exhibits on products related to hair, skin, makeup, nails, henna and eyelashes, and will also have a chance to actually experience the products. The Expo also provides an opportunity to learn about the status of Korea’s beauty industry through various events such as trend presentations, export consultations, and skill demonstrations by people working in the field. In particular, displays of all kinds of cosmetics, cosmetic paraphernalia, and nail products are expected, including functional cosmetics like herbal cosmetics and natural cosmetics, which will give visitors a chance to see Korea’s cutting-edge cosmetic products and beauty trends.  

As Clarins Global CEOPhillip Shearer noted, various companies and groups such as Ben’s Beauty Supply Inc, the US-based National Beauty Supply Dealer’s Association) LA BIOSTHETIQUE from Europe and the Dubai Chamber of Commerce from the Middle East have already confirmed their intention to participate in this fair. In addition, a large number of keenly interested international buyers will visit Korea. 

At the 2009 Korea Beauty Design Expo, Korea’s beauty products will be showcased and diverse events will be presented, including the Korea hair collection, beauty design contest, graduation presentation, beauty artist performance, and design shows by corporations and associations. About 20,000 people are expected to participate in the beauty design contest, including Korean beauty academy, university and high school students who are eager to show off their creative designs. 

With the main themes of “Beauty Design and Jump,” this event will be held at KINTEX, Ilsan, Korea, for 3 days starting on September 18. To learn more, visit www.beaudex.com, the homepage of Korea Beauty Design EXPO.