Large shopping malls like LaFesta and Western Dome are clustered in this area creating more food alleys than anywhere else. The food alleys are full of vigor of the youth. Restaurants satisfying various tastes of their customers are always crowded with people, like Shinchon or the neighborhood around Hongik University in Seoul, whether it is weekdays or weekends. Reasonable prices, comfortable atmosphere and unique tastes offered by each restaurant let you have a minute or two of thinking happily about what to eat.

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