Chinese tourists to visit hotspots across Gyeonggi Province including filming location for K-drama Descendants of the Sun
Createdd 2016-07-19 Hit 527
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250 employees of Lunze Lushi Meiye Youxiang Gongsi to visit Gyeonggi
Province from July 6 to 11
More than 250 employees of Lunze Lushi Meiye Youxiang
Gongsi, a Chinese beauty corporation, will visit Gyeonggi Province from July 6 to
11 as part of the company’s incentive reward
group. ⓒ Gyeonggi G-News
More than 250 employees of Lunze
Lushi Meiye Youxiang Gongsi (Lunze Gongsi), a Chinese beauty corporation, will
visit Gyeonggi Province from July 6 to 11 as part of the company’s incentive reward
group.
Based in Zhengzhou City of
Henan Province, Lunze Gongsi sells beauty and weight management products through
online and offline channels across China. It selects outstanding employees each
year and organizes an incentive group that travels to Korea. Lunze Gongsi previously hosted
its corporate meeting only in China, but this year it has decided to host its meeting
in Korea for the first time.
Given the incentive group includes
a large contingent of young women, the Gyeonggi MICE Bureau (Gyeonggi Tourism
Organization) has focused on the fact that they are very interested in Korean
Wave culture. As such, a customized course and program was proposed involving filming
locations for the K-drama Descendants of
the Sun as well as a chicken and beer party.
The group will visit Camp Greaves in Paju City of Gyeonggi
Province, which was featured in Descendants
of the Sun, to wear uniforms and make dog tags as part of a program based
on that K-drama. ⓒ Gyeonggi G-News
The incentive group will spend
five days in Gyeonggi and metropolitan areas including Paju and Suwon.
On July 6, the day they arrive
in Korea, the group will visit Camp Greaves in Paju City of Gyeonggi Province,
which was featured in the K-drama Descendants
of the Sun, to wear uniforms and make dog tags as part of a program based on that
K-drama. On July 7, the group will host its internal corporate meeting
at Hwaseong SINTEX, the largest convention center in southern Gyeonggi.
On July 8, the group will
visit traditional markets in the Suwon Paldalmun Gate area to experience some
of the diverse range of foods and attractions available in Gyeonggi Province,
and then take some time to study the history and culture of Korea at Suwon
Hwaseong Haenggung Temporary Palace, the location where hit K-drama Dae Jang Geum was filmed. In the
evening, the group will have a chicken and beer party, an activity that has become
popular among many Chinese after being popularized in the K-drama My Love from the Star.
To wrap up their visit, the
group will visit Yongin Everland and Gyeongbokgung Palace on July 9 and 10, and
return to China on July 11.
Gyeonggi Province Economic
Policy Division Director Lee Chun-goo said, “This event is
significant because the group will spend 70% of their time here in Gyeonggi
Province. In particular, we expect this will help spread the word about our
local attractions and also stimulate the local economy as the group visits
traditional markets and other places.” Lee added, “From now on, we’ll focus on inviting
incentive groups who can contribute to the local economy with customized
incentive programs that fit the customer’s needs.”Lunze Gongsi is expected to
send more than 1,000 employees to Korea in 2017 as part of its incentive groups.
ⓒ Gyeonggi G-News | Ha Soo-hyun hyunie94@naver.com
