○ Aiming to produce more than 1,200 media content annually, highlighting Korean festivals, food, night tourism, and more
Gyeonggi Province held the inauguration ceremony for the “2026 Gyeonggi Tourism Foreign Supporters (Oh! My Gyeonggi, O.M.G)” on May 29 at Seohaemaru Youth Hostel in Hwaseong. The participants also embarked on their first group tour through Hwaseong and Yongin until May 30 to begin promoting Gyeonggi tourism to global audiences.
Now in its sixth year, the Gyeonggi Tourism Foreign Supporters program is a global marketing initiative that introduces Gyeonggi Province’s tourism attractions through the perspectives of foreign creators residing in Korea. By expanding tourism-related content on social media platforms for international audiences, the program seeks to heighten recognition of Gyeonggi tourism and reach more potential visitors overseas.
This year’s supporters group consists of 40 participants from 30 countries. Representing Southeast Asia, Northeast Asia, Europe, North America, Latin America, Africa, Oceania, South Asia, and Central Asia, the creators will showcase the appeal of Gyeonggi tourism through content focused on their areas of interest, including travel, food, festivals, and everyday life.
Participants were selected primarily from foreign content creators living in Korea who have at least 1,500 followers on social media. Through Instagram, YouTube, TikTok, Weibo, and other various platforms, they will introduce Gyeonggi’s tourism attractions to audiences worldwide.
The inauguration ceremony featured the presentation of appointment certificates, an orientation session, and training on content creation guidelines. Participants also discussed future activities and gained a deeper understanding of Gyeonggi Province’s major tourism assets.
Following the ceremony, participants visited some of Gyeonggi Province’s signature tourist destinations in Hwaseong and Yongin, including the Seohaerang Cable Car, Jebudo Island, the Jeongok Port Sunset Yacht Tour, and Everland. They soon began conducting on-site coverage and producing promotional content.
Through this year’s program, Gyeonggi Province aims to generate more than 1,200 pieces of social media content. The province plans to organize eight group and individual media tours throughout the year—focusing on themes such as Gyeonggi Province’s notable festivals, the Gyeonggi coastline, night tourism, food, and K-dramas.
Go Yeong-mi, Director of the Tourism Industry Division at Gyeonggi Province, stated, “Content directly experienced and created by foreign visitors is one of the most effective ways to generate actual tourism demand,” adding, “We will continue working with supporters from diverse nationalities to vividly showcase Gyeonggi Province’s hidden tourism attractions to global audiences.”
The 2025 Gyeonggi Tourism Foreign Supporters program included 30 participants from 22 countries, resulting in a total of 1,178 pieces social media content and amassing over 20.3 million views.