Five cities and provinces in metropolitan area to attract Southeast Asian tourists
Createdd 2016-08-01 Hit 479
Contents
Gyeonggi, Seoul, Incheon, Gangwon, and North Chungcheong to host joint FIT
Fairs in Singapore and Malaysia
Five cities and provinces – Gyeonggi, Seoul, Incheon, Gangwon, and North Chungcheong
– will host joint FIT (Free Individual Travel) Fairs in Singapore on July 14 and
in Kuala Lumpur on July 16. Pictured: Chinese tourists visit Camp Greaves,
filming location of Descendants of the
Sun. ⓒ Gyeonggi G-News
Five cities and provinces – Gyeonggi,
Seoul, Incheon, Gangwon, and North Chungcheong – have joined forces to attract
Southeast Asian tourists.
The five aforementioned 2nd-tier
governments, along with the Singapore and Kuala Lumpur branches of the Korea
Tourism Organization (KTO), will host two joint FIT (Free Individual Travel) events,
focusing on the‘New discovery of Korea, five metropolitan cities and provinces’ on July 14 and 16 with one event in each city.
Through these fairs, the
participating regions will promote their key tourism contents as well as a wide
range of attractions and activities accessible via public transportation to target
audiences in Singapore and Malaysia, countries in which FIT interest is on the
rise.
Gyeonggi Province will
introduce tourist destinations such as Camp Greaves where parts of Descendants of the Sun was filmed, as
well as The Greem, Everland, and Petite France, locations that are accessible
via the Gyeongchun line, central line, and subway. Seoul will introduce new
tourism contents including DDP, historic palaces that open during evening
hours, and food. Incheon will promote urban tourist destinations such as the Songdo
International Business District, Pentaport, and China Town. Gangwon Province
will advertise winter festivals including the Pyeongchang Winter Games, and ski
resorts. North Chungcheong Province will introduce natural tourism resources
such as the Cheongnamdae Presidential Villa, Songnisan Mountain, and Sangsu
Herb Land.
In addition, to foster real
tourism demand, B2C consultation sessions will be held between representatives of
the five cities/provinces and participants at the fair. Specific resources and
information pertaining to recommended courses will be offered during these
sessions. Korean food events will be held in order to encourage audience affinity
with Korean culture.
Recruitment results from both KTO
branches, undertaken through SNS and their websites, showed that more than 220
people (more than the maximum capacity for both regions) submitted applications.
Of particular note, Malaysia has shown significant interest with more than 130
people applying in just three days, leading to the early closure of the application
period.
Gyeonggi Province Tourism Division
Deputy Director Park Sang-deok said, “The five cities and provinces in
the metropolitan area undertook local marketing efforts together, which reduced
costs and maximized the advertising effects”. Park
added, “Using these fairs, we will focus on promoting
the fact that the five metropolitan cities and provinces are closer than people
think and that they are even more exciting as travel destinations.”
Lee
Jun-kyun eyekle@hanmail.net
