Efforts to Promote the World Ceramic Biennale 2009 Korea Reach a Peak
Createdd 2009-04-28 Hit 5259
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Gyeonggi Province is accelerating its efforts to promote the World Ceramic Biennale 2009 Korea, which will take place on April 25. The Province aims to actively attract domestic and foreign visitors with tourism products that are customized for domestic and foreign visitors.
The programs to attract visitors are operated by the three cities of Icheon, Gwangju, and Yeoju, and feature diverse tour programs customized for Japanese tourists, families of foreign residents in Korea, Korean tourists, and students. The programs were designed to encourage participation in the World Ceramic Biennale 2009 Korea while promoting the excellence of the Province???s cultural resources worldwide.
In some programs, which are aimed at Japanese tourists with a high interest in ceramics, Hallyu has been incorporated as a way of increasing interest.
One program, developed in cooperation with Japanese travel agencies, consists of a one-day tour featuring a meal service of Icheon rice and visits to Hwaseonghaenggung, Yeoju Premium Outlet, and the World Ceramic Biennale 2009 Korea, and a two-day tour that includes visits to the Korean Folk Village, Everland, and the Goguryeo Smiths’ Village in Guri.
The program, developed in cooperation with Asiana Airlines, features one-night accommodation at the Icheon Miranda Hotel and visits to famous spots where Hallyu dramas were filmed, Yeoju Premium Outlet, and the World Ceramic Biennale 2009 Korea.
The programs are gaining considerable popularity in Japan since Gyeonggi Province has been actively promoting them in the Japanese press and which led to coverage by Asahi Simbun.
Programs for Families of Foreign Residents in Korea
Officials from foreign embassies in Korea, representatives of foreign-invested firms, and leaders of the USFK are invited to participate in the programs for families of foreign residents in Korea, which feature tours to three cities.
The Icheon program features a visit to World Ceramic Biennale 2009 Korea, a luncheon with a pottery class, a kimchi-making experience, and a visit to Seodang, while the Gwangju program features visits to Baekja kiln, Paldang Lake, and Namhansanseong. The Yeoju program has an itinerary that includes visits to Sinreuk Temple, Hwangpo Dotdae, and Moka Museum.
The programs were designed for more than 960 participants from 41 foreign embassies; the chambers of commerce of China, Germany, New Zealand and the US; the US Generals??? Wives Association; the Japanese Women???s Association Group; and international schools for French, Japanese, and Chinese students.
