510 booths from 320 companies has been registered, increased from more than three times of last year’s.

◇ Gyeonggi Province has put up a large outdoor billboard on the side of Gyeongbu Highway at Shingal on July 20 to promote Korea Beauty Expo. ⓒ Gyeonggi G-News

Ahead of Korea Beauty Expo, which will be held in September, the interest and registration for the exhibition are heating up, showing more than three times of registrations than that of last year. 

According to Gyeonggi Province, the number of registration amounts to 320 companies for 510 booths as of July 21,  more than three times increase than 101 companies for 271 booths of last year. Gyeoggi Province explained that there is a possibility of closing application deadline earlier than specified date in early August, considering this trend. 

One official from registered company  said, “I’m impressed with large exhibition area, attracting 300 genuine buyers  from abroad, and active participation by major beauty associations such as Korea Cosmetic Association. As companies which used to go abroad to participate exhibitions are returning to Korea Beauty Expo, there is a growing expectation towards it.”

Meanwhile, Gyeonggi Province has put up a large outdoor billboard on the side of Gyeongbu Highway at Shingal on July 20 to promote Korea Beauty Expo, and on July 24, with 50 days ahead to start the expo, it plans to appoint  Seo In-yeong, a singer and beauty icon, as a honorary ambassador.

In addition, on August 10, the province plans to launch a group for promotion made up of university students and start SNS marketing on Facebook, Twitter and blogs. 

On July 22, Gyeonggi Province  sets up the executive office of Korea Beauty Expo at KINTEX, the place to host the expo, and begin its preparation in full scale. 

ⓒGyeonggi G-News | Cheon Kyeong-nam  ckn0403@kg21.net 

 http://gnews.gg.go.kr/news/news_detail.asp?number=201307221008257055C049&s_code=C049