Ended on September 15 with new records in contracts, overseas buyers and audience size

◇ The 2013 K-Beauty Expo that showed everything about the beauty industry ended successfully on September 15, achieving industrialization, globalization and commercialization. The photo is the opening ceremony of the K-Beauty Expo on September 12. ⓒ Gyeonggi G News Yoo Je-hoon

The 2013 K-Beauty Expo, which showed everything about the beauty industry, ended successfully on September 15, achieving industrialization, globalization and commercialization.

This event was held in KINTEX, Goyang, under the theme of The Value of Reborn Beauty, setting new records in all fields such as contracts, overseas buyers and audience size, and establishing a new milestone for the Korean beauty industry.

“The incredible attention and participation of companies, overseas buyers and public visitors showed a potential for the growth of the Korean beauty industry,” said Gyeonggi Governor Kim Moon-soo. “Joint efforts of the industry and the government are continuously required for the Korean beauty industry to have global competitiveness.”

The most important characteristic of this event is that it has transformed into a comprehensive exhibition combined with deals and trade between companies, unlike previous exhibitions that focused on deals and trade between general consumers and companies.

The province invited over 300 world-renowned buyers from 34 countries such as the U.S., EU, Russia, Japan and China to pursue overseas market expansions of Korean beauty companies. The scope of participants of the Expo, which had been limited to cosmetics and beauty products, expanded to beauty tourism, health care, plastic surgery and medical service with an effort to embrace the entire beauty industry.

These efforts resulted in the biggest exhibition space in history with 32, 157㎡ with the participation of 510 leading beauty companies from Korea and overseas, which is five times increase from the participants last year. The event also set up the record that their aim to invite 500 companies was accomplished more than a month ahead of the application deadline.

◇ Gyeonggi Province invited over 300 world-renowned buyers from 34 countries such as the U.S., EU, Russia, Japan and China to pursue overseas market expansions of Korean beauty companies. The scope of participants of the Expo, which had been limited to cosmetics and beauty products, expanded to beauty tourism, health care, plastic surgery and medical service with an effort to embrace the entire beauty industry. ⓒ Gyeonggi G News Heo Seon-ryang

Interests and careful preparations for the K-Beauty Expo are clearly displayed in the contract results.

The contracts achieved in this year’s event added up to USD 13 million and the consulting amount USD  58 million as of September 14, one day before the closing ceremony. The contract amount will further increase considering the possibility of real transaction after consultation. 

Many beauty companies in Korea were also given the opportunity to expand overseas markets. In particular, Yesroad of Gimpo, Gyeonggi Province, received attention by signing an exclusive contract with an Iranian buyer to export Badamiso cosmetics worth USD one million.

Jubicos CEO Lee Jin-gi commented,“We had great faith in the event as Gyeonggi Province invited overseas buyers strictly selected by KOTRA and agents, and could achieve satisfying results for export,” expressing his expectations that, “We will continue consulting with buyers after the exhibition to achieve good results.”

“It was a first for us, so consulting for export was a little difficult. “But translation services made it more convenient. We will make better preparations and produce great results next year,” said one CEO of a company that participated in the exhibition for the first time.

◇ Nail art experience. ⓒ Gyeonggi G News Heo Seon-ryang

◇ Hair show. ⓒ Gyeonggi G News Heo Seon-ryang

◇ On the opening day of the K-Beauty Expo, September 12, Gyeonggi Governor Kim Moon-soo is looking around the exhibition hall. ⓒ Gyeonggi G News Yoo Je-hoon

A total of ten beauty-related conferences were held during the Expo, providing a great opportunity for SMEs as well as beauty experts and students to obtain information and grasp the global beauty market trends.

The Cosmetics Overseas Market Expansion Symposium was held amidst the passionate participation of over 700 people involved in the cosmetics industry.In-cosmetics Asia 2013 Conference, which is the world’s largest cosmetic raw material conference, also ended in success.

There was also the Korea-China-Japan Beauty Industry Talent Developing Symposium in which experts of education and the beauty industry of Korea, China and Japan participated to seek the ways to develop global talent in the Korean beauty industry.

Despite the rainy weather, over 40,000 visitors came to the event, proving people’s great interest in the beauty industry.

The Beauty Experience Hall provided programs such as ‘Skin Anniversary’ that tests the conditions of skin and hair, ‘Bone and Muscle Therapy’ that reduces the size of the face and treats facial asymmetry by stimulating bones and muscles, and pelvis care programs for women after childbirth.

In the Four-color Beauty Talk Concert that announced beauty secrets for women, dermatologist Cho Ae-kyoung skin, artist Chung Saem-mul, director Gun Hyeong, and AMOREPACIFIC brand manager came onstage to talk about the secrets of skincare, makeup, hair and cosmetics. 

◇ Models are walking down the runway in the GALA SHOW held in the evening of the opening ceremony. ⓒ Gyeonggi G News Yoo Je-hoon

◇ At the GALA SHOW finale in the evening of the opening ceremony, Governor Kim, people from the beauty industry, and models are singing Arirang in unison. ⓒ Gyeonggi G News Heo Seon-ryang

The ‘Figure Management and Health’ space, which received the greatest attention by both genders and all ages, showed a display of spa-related products and equipment, body care, diet products, health functional foods, weight machines and adjuvant, fitness and yoga products.

In the beauty contest supervised and held by the Korea Beauty Association, 2,400 people in the industry as well as students that will lead the growth of the beauty industry gathered together to show off their talent and abilities in four fields of hair, nail, makeup and skin.

In addition, various programs such as beauty consulting, magic hair show, fitness fashion show, and beauty gala show were provided to increase the satisfaction for visitors.

Gyeonggi also recruited companies to participate in the next year’s Expo that is to be held from October 30 to November 2 in 2014. “30% of the booths are already reserved by companies including Hair Couture, a company famous for Girls’ Generation wigs,” said a Gyeonggi official. “We are also receiving many calls from global companies with questions for participation.”

◇ Fabulous poses of models. ⓒ Gyeonggi G News Yoo Je-hoon

ⓒGyeonggi G News | Park Gwan-sik malbut@kg21.net

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