Group of premium customers selected as part of incentive program organized by Migun Medical Instrument’s Chinese branch scheduled to visit Gyeonggi Province

Five-day schedule to cover Gyeonggi Province and metropolitan area including Suwon; total spending expected to be approximately KRW 1.7 billion

◇ A group of more than 3,000 premium customers from China, selected as part of an incentive program operated by Migun Medical Instrument’s Chinese branch (Zhōnghán MěijiànYīliáoqìxiè Yǒuxiàngōngsī), will visit Gyeonggi Province in mid-September. Migun Medical Instrument is a Korean corporation that has successfully entered the Chinese market. Reference image.ⓒ Gyeonggi G-News Yoo Je-hoon

A group of more than 3,000 premium customers from China, selected as part of an incentive program by Migun Medical Instrument’s Chinese branch (Zhōnghán MěijiànYīliáoqìxiè Yǒuxiàngōngsī), will visit Gyeonggi Province in mid-September. Migun Medical Instrument is a Korean corporation that has successfully entered the Chinese market.

Migun Medical Instrument, the first company in the world to develop individual thermal massage beds, has business interests in 42 countries including the United States and Japan. With over 400 affiliated stores in China alone, Migun Medical Instrument annually organizes a travel group consisting of premium customers as part of a corporate incentive program. The group travels to Korea, the company’s country of origin, and the customers promote Korean culture and its merits upon their return home while also functioning as a bridge that fosters favorable Korean-Chinese relations.  

This year, Migun Medical Instrument has organized a much larger incentive tour group as a one-off measure to support the Korean tourism and distribution industries, both of which have suffered from the sharp decline in visitors due to the MERS outbreak.  

With their tour based in Suwon, this year’s group will stay in Gyeonggi Province and the metropolitan region for five days. Their itinerary will include activities that help Korea’s ailing economy and vulnerable social groups such as shopping at traditional markets suffering in the aftermath of MERS and donating medical equipment to welfare facilities within the province.  

In particular, this visit by Chinese tourists, consisting of affluent individuals, is expected to result in revenue of KRW 1.7 billion from shopping at traditional markets in Suwon as well as accommodation and food expenditures.

The group is also scheduled to attend major events and visit leading paid tourist attractions in Gyeonggi Province. The provincial government expects this to promote the attractiveness of Gyeonggi Province tourism among affluent Chinese through word of mouth. 

Meanwhile, the province is focusing on the development of the MICE industry as a new future growth engine. 

Endorsed by the Korea Tourism Organization’s Beijing branch, the Gyeonggi MICE Bureau (Gyeonggi Tourism Organization) signed an MOU with Migun Medical Instrument last May to proceed with a project that will see a total of over 10,000 tourists (3,000 to 4,000 tourists annually until 2017) travel to Gyeonggi Province as part of an incentive program for premium customers selected by Migun Medical Instrument’s Chinese branch. 

The Gyeonggi MICE Bureau (Gyeonggi Tourism Organization) along with Suwon City, which the tour group will visit, plan to offer full support so as to ensure the success of the group’s visit to Korea. 

A Gyeonggi Province official said, “We expect the local economy, which has been hit by MERS, to pick up with this large group of Chinese tourists coming to Gyeonggi Province as part of an incentive program.” The official continued, “We will offer our full support to ensure that there are no setbacks in their itinerary and to enhance Gyeonggi Province’s reputation as a tourist destination for corporate incentive programs so that these tourists will return in the future.”

http://gnews.gg.go.kr/news/news_detail.asp?number=201507201320367055C052&s_code=C049