2015 Gyeonggi bus information satisfaction rating:
82.7 points

◇ The results of the 2015 Bus Information Service Satisfaction Survey
conducted by Gyeonggi Province of more than 200 bus passengers showed an 8.2
point increase from 74.5 points in 2014 to 82.7 points in 2015. ⓒ Gyeonggi G-News

The user satisfaction rate with Gyeonggi Province’s bus information service has improved by 8.2 points
compared to the previous year.  

On January 20, Gyeonggi Province announced that the results of the 2015
Bus Information Service Satisfaction Survey of more than 200 bus passengers showed
an 8.2 point increase from 74.5 points in 2014 to 82.7 points in 2015. 

Gyeonggi Province currently collects operational information from local,
inter-city, airport, and town buses in service and offers it through various
outlets including smartphones, websites, and ARS. Last year alone, the service
attracted an average of 9.92 million hits per month, proving to be a popular
service among Gyeonggi residents.  

The provincial government determined that improved functions and
convenience through three updates as well as the provision of innovative and
customized services – such as an integrated information service for available seats on
inter-city buses and town buses – as the reasons why the satisfaction rate had
improved.  

In fact, in response to a question asking why they were satisfied with
the bus information service, respondents specified ‘convenience (85.4 points)’and ‘innovativeness (83.9 points)’ first. Those
two responses were followed by ‘appropriateness of
information (82.5 points)’, ‘accuracy
of information (82.5 points)’, and ‘stability of service (82.0 points)’.  

The survey regarding the very first ‘Inter-city
Bus Available Seat Information’ indicated an extremely high
satisfaction rate of 87.1 points. Most respondents replied that the service ‘is very helpful in choosing at what time to take the bus during their
commute’. 

The satisfaction rate for the ‘integrated
town bus information service’ was 78.2 points.  

With regard to the results, a provincial government official said, “The town bus information service was operated in only
ten local government jurisdictions that were willing to participate in 2015.” The official added, “We expect satisfaction
rates to improve as we expand the service each year until 2017.” 

As for the most popularly used medium to confirm bus information,
smartphone applications (81%) came first, followed by mobile web service, the website,
and ARS. In terms of service satisfaction, ARS led the way at 83.3 points,
followed by mobile web (81.4 points), the Android app (81.7 points), and the iPhone
app (80.9 points).  

Users indicated that the service most urgently needed to ‘improve accuracy (50%)’. They
also said improvements are needed in terms of convenience (27.5%), rush hour responsiveness
(13%), and other factors (9.5%) regarding the accuracy of information and
service responsiveness.  

Gyeonggi Province plans to improve service responsiveness through regular
updates, and will increase information accuracy by conducting comparative analyses
between actual bus service and arrival times.  

Gyeonggi Province’s Transportation Information
Center Director Kim Jong-kyu said, “So far, we’ve focused our efforts on improving the bus information service to make
it more convenient.” Director Kim also said, “We’ll do our best to improve our service
quality as well.”

ⓒ Gyeonggi G-News | Choi
Hyeon-ho kanonjar@gmail.com

http://gnews.gg.go.kr/news/news_detail.asp?number=201601201320157033C048&s_code=C048