Gyeonggi Province recently held G Food Outlet 2017, where a farmers’ market was opened to introduce and supply excellent agricultural products and specialties of Gyeonggi Province to residents.
The event was organized and hosted by Gyeonggi Province and the Gyeonggi Agrofood Institute. It featured a farmers’ market to supply consumers with agricultural products and specialties of Gyeonggi Province at deeply discounted prices, breaking away from a conventional agricultural fair’s focus on promotional activities.
Seasonal, high quality and specialty agricultural products were on sale at the G Food Promotion Plaza for four days from June 15 to 18.
Various products were sold at discounted rates of 20% to 50% each day, representative farm products were sold at discounted rates of 20 to 40%, and food tastings were held.
In addition, Food Truck Street, showcasing nine food trucks launched as part of a Gyeonggi Province start-up support project, provided a variety of foods to visitors who purchased agricultural products, thus increasing their satisfaction with the event.
The foot trucks offered simple and safe foods including steaks, sweet and sour chicken, shrimp, sushi, waffles, ice cream, gimbap, coffee, and hamburgers.
This event also provided one-on-one purchasing consultations with distribution merchandisers for agricultural producers in Gyeonggi Province, and lectures by online distribution experts. The counseling service provided solutions for securing goods and distribution channels, along with a coaching service to guide the development of sales channels.