○ Thirteen Gyeonggi-based companies join the 2025 China K-Beauty Trade Mission to Guangzhou and Chongqing
– Achieved USD 5.82 million in contracts through 200 business meetings with local buyers

Gyeonggi Province and the Gyeonggido Business & Science Accelerator announced on Sep. 10 that they dispatched the “China K-Beauty Trade Mission” to Guangzhou and Chongqing. The mission held 200 meetings and secured contracts worth USD 5.82 million.

This trade mission was organized to expand export channels in China, the largest importer of Korean cosmetics.

On Sep. 2, the mission visited Guangzhou, followed by Chongqing on Sep. 4, with 13 companies from Gyeonggi Province taking part. The companies met with 35 local buyers in Guangzhou and Chongqing for business consultations.

As a result, the mission recorded USD 18.13 million in export consultations through 200 meetings. Among these, 172 progressed toward contracts, producing USD 5.82 million in tangible results. Buyers who joined the meetings showed strong interest in K-Beauty products from Korea. As a result, three MOUs were signed on-site.

A representative from Selfycoslab Co., Ltd., based in Hwaseong, stated, “This was a meaningful experience that allowed us to gain insight into the Chinese market and build networks with key buyers,” adding, “The support program from Gyeonggi Province was a great help, and we hope to see continued support for local businesses.”

A representative of Hyunjin C&T Co., Ltd., a Gimpo-based company that manages the natural home-aesthetic brand Dermagarden, commented, “Local buyers showed great interest in product efficacy and brand story. They requested samples and even expressed intent to visit the factory,” continuing, “We see opportunities not only for OEM/ODM partnerships but also for expanding ties with distributors in Asia and America.”

A representative from Beauty in Asia Co., Ltd., a Guri-based manufacturer of mask packs, remarked, “The trade mission gave us an opportunity to hold in-depth discussions with local buyers about product competitiveness and distribution potential,” noting, “It confirmed real possibilities for export growth.”

Park Kyung-seo, Director of Gyeonggi Province’s International Trade Division, said, “Through this China K-Beauty Trade Mission, we secured additional market access for Gyeonggi companies in the largest K-Beauty market,” adding, “We hope exports by small and medium-sized enterprises in Gyeonggi will continue to expand in China.”

Gyeonggi Province also plans to dispatch more trade missions to Southeast Asia, the Middle East, Japan, and other global markets to help diversify exports for small and medium-sized enterprises.