Greetings, everyone, and thank you for joining us for this week’s edition of GTV.
I’m Don Valiant and this is the news from Gyeonggi Province this week.

Article 1. Gyeonggi Practices Shared Economy Policy (0309-2)

[Anchor’s Headline] Following the recent announcement of the shared economy policy by Gyeonggi Province Governor Nam Kyung-pil (남경필), provincial institutes began sharing their information resources and facilities with SMEs. GTV examined the policy details.

▶ Gyeonggi Institute of Science & Technology Promotion
A provincial science and technology institute in Suwon (수원) City has made its expensive research equipment available for use by SMEs from around the country.

▶ [PiP] Lee Beom-yong / Pharmaceutical Company Research Personnel
“By using the quality equipment at provincial institutes, we can save a lot in purchase costs and R&D activities.”

More than 1,300 R&D devices at 22 provincial institutes are now available for use by private enterprises. Those enterprises that require R&D equipment may now access such devices at a very low cost by submitting an application and selecting appropriate equipment and schedules.

▶ GTV Reporter Choi Ji-hyun
“The underlying principle of Gyeonggi Province’s shared economy policy is sharing resources. Each provincial institute and organization will launch individual sharing programs this year.”

▶ Shared Economy Policy 1
Shared Warm & Blessed Housing Construction Projects
In real estate administration, Gyeonggi Province plans to share provincial rental housing construction projects with private construction companies.

▶ Shared Economy Policy 2
Welfare Resource Sharing Platform Development
In welfare administration, Gyeonggi Province will create matching supply-and-demand platforms by sharing its accumulated resources with private organizations.

▶ Shared Economy Policy 3
Establishment of ‘Gyeonggi Province Corporation’ and ‘Startup Campus’
The planned Gyeonggi Province Corporation and Startup Campus for product development and marketing support for private enterprises are also based on shared economy principles.

▶ [Sync / PiP] Gyeonggi Province Governor Nam Kyung-pil
“Gyeonggi Province will create a shared economy by combining public land and financial resources with the creativity of enterprises.”

The creation of new frameworks based on shared economy will be the core of Gyeonggi Province’s economic policy this year.

Article 2. 62 Gyeonggi Universities Join Green Campus Movement (160309-1)

[Anchor’s Headline] In line with Gyeonggi Province’s Energy Vision 2030 for energy independence, 62 colleges and universities have joined the ‘Green Campus’ movement that aims to reduce energy consumption and promote environmental conservation.

▶ Kangnam University, Yongin City
This university has its own power generation system that uses geothermal energy. It also has a monitoring and control system that detects lecture room occupancy and automatically manages power supply.
This university reduces greenhouse gas emissions by approximately 1,200 tons annually.

▶ Ju Si-hu / Professor, Kangnam University
“Our energy expenses were reduced by KRW 620 million compared with 2010. With labor cost reductions of KRW 370 million, we are saving approximately KRW 1 billion annually.”

▶ Kangnam University (March 8)
Green Campus Joining Ceremony
On March 8, the representatives of 62 higher education institutes in Gyeonggi Province jointly declared their participation in the Green Campus Movement and Gyeonggi Province’s Energy Vision 2030. Each institute will operate its own energy reduction systems and programs so as to help the provincial government achieve 70% energy independence by the year 2030.

▶ Gyeonggi Province Governor Nam Kyung-pil
“Universities are among the greatest energy-consuming organizations. Their participation will contribute greatly to energy savings and the reduction of greenhouse gas emissions.”

The 62 institutes, which account for more than 80 percent of higher education institutes in Gyeonggi Province, will also receive provincial support in their energy-saving activities.

Article 3. Gyeonggi Uses Big Data for Business Startup Support (160302-2)

[Anchor’s Headline] Gyeonggi Province has been promoting businesses of high potential in their startup stages through various support programs. The latest such support comes in the form of comprehensive commercial activity analysis using big data. The analysis results can provide businesses with valuable marketing information.

Kim (김설옥), a café owner, is one such businessperson who stands to benefit from the big data analysis.

▶ Kim Seol-ok / Café Owner
“I thought everything will go well. However, with very few customers, I was lost as soon as I opened the café. That was the hardest time,”

▶ Big Data Analysis for Sales Targeting
This analysis was performed on commercial data collected from more than 20 billion cases of credit card and communication service usage.

(CG) The information produced can be used by those who start their own businesses to determine target areas and client groups on which to focus their marketing.

▶ Kim Hyung-yul / Gyeonggi Contents Agency ‘Big Fi’ Promotion Team Leader
“Those who have business items in mind and are looking for a location can find suitable areas, while those who already have opened businesses can identify areas of improvement.”

▶ Information Service Linked to Business Startup Education & Consultation Services
Gyeonggi Province will continue to improve data analysis to include wider business fields and to provide more localized information.
This information service will also be linked to business startup education and consultation services currently being provided by the Gyeonggi Small & Medium Business Center.

Article 4. Gyeonggi Province’s Warm & Blessed Community Support (160310-2)

[Anchor’s Headline] The Ddabok (따복) Community Support Project of Gyeonggi Province provides small-town communities with space and activity support so as to promote the livelihoods of otherwise inactive residents. The subject activities are usually economic initiatives for communal benefits.

▶ Yongduri Village, Anseong City
This village in Anseong (안성) has an increasing number of new families who have relocated from cities. The members of these families sought to familiarize themselves with neighbors through creative joint activities. They turned to the Ddabok (따복) Community Support Center.

▶ Han Jeong-hui / Yongduri Resident
“It wasn’t easy to even begin to do something together. However, thanks to the assistance of Ddabok support center consultants, we were able to establish an initial framework and …”

They are now part of a community, working happily together to produce food items for seniors in the village. All the ingredients are those harvested and donated by locals from their own farms.

▶ Ddabok Community Support Provided to Over 10-Person Projects
Ddabok (따복), a portmanteau of ‘warm and blessed’ in Korean, is a symbolic title for a small residential community in which residents jointly engage in activities for their own community. Ddabok (따복) community projects involving more than 10 members are provided with provincial support on an application basis.

▶ Ryu In-gwon / Director, Gyeonggi Province Ddabok Community Support Division
“We will double the number of supported community projects this year so as to promote participation in communal activities by more residents.”

The voluntary Ddabok (따복) community projects undertaken by local residents not only lead to a sharing culture among local residents, but also contribute to the local economy through joint economic activities.

Article 5. Gyeonggi Pursues Revival of Apiculture (160310-3)

[Anchor’s Headline] In order to help revive the honey-making industry, Gyeonggi Province has been working with a private apicultural research institute, and recently announced measures for the development of apiculture as a sixth industry.

▶ Honey Production Dwindles Due to Multiple Causes
Although demand for honey has never declined, its local supply has almost collapsed due to multiple causes. While increasing urbanization and climate change as well as a lack of honey-producing plants have reduced the bee population, free trade agreements have replaced domestic supplies with much cheaper imports.

▶ Gyeonggi to Promote Apiculture as 6th Industry
Gyeonggi Province’s sixth industry promotion policy for apiculture is regarded as business CPR.

▶ Yang Kyung-yul / CEO, Gyeonggi-do Apicultural Research
“Our apiculture industry is in serious depression. However, 6th industry promotion will be helpful in its revival as well as for bee farmer income.”

[CG] The term sixth industry is a metaphoric description of the combined first, second and third industries represented by honey production, processing, and related services.
The second industry is comprised of the manufacturing of secondary products from honey while the third industry consists of honey tours and experiential programs.

The Gyeonggi Agricultural Research and Extension Services will oversee sixth industry promotion through education and on-site learning programs

▶ Lee Soo-yeong / Manager, Technology Transfer Division, GARES
“For sixth industry promotion, on-site learning as well as instruction-based education for bee farmers is important. We will make necessary arrangements for as many honey producers to participate in the programs as possible.”

▶ Honey Experience and Tour Programs
While promoting the production of a variety of secondary products such as honey wines, toothpastes and propolis, this institute will also introduce honey experience and tour programs when the flowering season arrives.

Article 6. Success of Gyeonggi-Supported Animations (160309-3)

[Anchor’s Headline] The animation industry in Gyeonggi Province has benefited from provincial support through intensive serial ‘Legend Creation’ projects for individual animations. Following the great success of the first and second such animations, the third provincially-supported animation is also on its way to a remarkable success.

▶ 1st Legend Creation Project
‘Leafie, a Hen into the Wild’
The first animation was about the adventures of a hen that escaped from a comfortable henhouse to freedom.

▶ 2nd Legend Creation Project
‘Pororo, the Racing Adventure’
The cinematic version of a super-sled adventure that features Pororo, one of the most popular animation characters among children, was the second successful animation movie in the Legend Creation project series.

▶ 3rd Legend Creation Project
‘Adventure of Maru’
The third in the provincial support project series is also becoming a legend by breaking records in audience reviews and ticket sales.

▶ [PiP] Kim Wun-ki / Representative, Electric Circus
“We frequently fall short in our budget for various reasons. The Legend Creation support project was an important source of supplementary funding.”

▶Large Investments Required for Animation Productions
Although the Korean animation industry boasts significant expertise and experience, it was deemed a high-risk business since production requires considerable investment.

▶ Gyeonggi Province Participates in Investment through Legend Creation Project
Through direct investment under the Legend Creation projects, Gyeonggi Province has been supporting animation productions as a partner.

▶ Moon Yeong-geun / Chief Official, Gyeonggi Province Contents Policy Team
“We provide support for the creation of legendary animation brands and characters. We will expand the support projects to include other content genres beyond animation.”

▶ Returns Reinvested in Next Project
The Legend Creation project work will continue through the reinvestment of returns from the previous animations into the next production project selected for provincial support.

The success enjoyed by the previous projects already bodes well for the success of the upcoming project.

Article 7. Gyeonggi Intensifies G-Mark Livestock Product Inspections (160304-3)

[Anchor’s Headline] A Gyeonggi Province official revealed that the provincial government will intensify inspections of G-mark livestock products. A large portion of G-mark meat is currently being used for school meals.

▶ Meat Processing Enterprise, Yangju City
The G-mark is granted only to products of the highest quality. Although some G-mark meat is retailed to general consumers, a large amount is used for school meals.

▶ Gyeonggi Begins Special Livestock Product Management
This special livestock product management initiative aims to ensure the safety of meat products used for children at schools.

▶ Ahn Gil-ho / Gyeonggi Province Animal Quarantine Division Official
“Inspections will be performed at slaughter houses as well as processing and retail sites. We will be looking into meat, hygiene, product, and facility management processes.”

▶ Special Inspections on Rating and Distribution
Special inspection teams will also perform on-site visits at least once a month so as to ensure rating standards and to test for any harmful substances present in processing procedures.
Meat of the highest grade will then supplied to schools at 3rd grade prices.

▶ Lee Hyun-ja / Primary School Nutritionist
“Since the provincial government ensures the quality of G-mark meat and provides us with reduced price benefits, we feel assured and can prepare good food for our children at a low cost.”

Intensive livestock product inspections will continue so as to alleviate the worries of parents about school meals.

Thank you for joining us for this week’s edition of GTV.
We look forward to seeing you again next week.