○ Held November 28 and 29 (Thursday and Friday), 2019, at Novotel Ambassador Suwon
– Conference and networking event with industry experts to promote advertising and PR industry revitalization
○ Grand Prize awarded to Arty and Banana’s “Treasure hunt, travel hunt! Sparkling Gyeonggi Province”

The 1st “PLAY idea”, Gyeonggi Province’s own advertising and marketing communications contest, has ended successfully.

Although marking its first occasion this year marked its first occasion, PLAY idea drew considerable interest with a total of 932 entries submitted from across the country. From September 20 to October 20, Gyeonggi Province received entries under the subjects of policy advertising (5 categories) and public campaign advertising (3 categories).

At the awards ceremony held on November 29 at Novotel Ambassador Suwon, 46 award winners, selected through a strict judging process, were announced. Among the 46, four teams gave presentations at the venue to compete for the Grand Prize.

The honor of the Grand Prize went to “Treasure hunt, travel hunt! Sparking Gyeonggi Province” by “Arty and Banana”, an entry in the general category that introduced all parts of Gyeonggi Province under the theme of “Beautiful Gyeonggi Province”. This video, which runs for approximately two minutes, introduces the tourism resources of Gyeonggi Province with a focus on history and outdoor activities. The Grand Prize winner also received a prize purse of KRW 10 million.

At the awards ceremony, hosted by newscaster Kim Il-jung and actor Kim Gyu-ri, the winners of each category were presented with their awards. The “Drawing Show”, staged using high-tech equipment, brightened the atmosphere of the ceremony, and the Gyeonggi Pops Ensemble and “Ongals”, a group of comedians, put on exciting performances for the prizewinners and the audience.

In his congratulatory remarks, Gyeonggido Assembly Steering Committee Chairman Jin Yong-bok said, “I was surprised that so many entries were submitted to this event even though it was being held for the first time.” Chairman Jin added, “I hope that, with the help of your ideas, Gyeonggi Province’s policies will be effectively delivered to our residents.”

Gyeonggi Province Vice-Governor Kim Hee-kyeum expressed his anticipation, saying, “I look forward to the development of PLAY idea as an event that provides new footholds and opportunities to bring hope and courage to those taking on new challenges with their dreams, talent, and enthusiasm in the advertising and PR industries.”

At the PLAY idea conference held on November 28, experts from the field of creative content development who are opening up new doors to a greater world with special ideas shared the power of their imagination and valuable feedback on the creative content.

In particular, Peter Schreyer, President of Design Management for Hyundai Motor Group, delivered a lecture on the “power of design” and provided attendees with a new perspective on design.

In addition, lectures on YouTube content delivered by Lee Pil-seong from SANDBOX NETWORK, (the largest MCN development company in Korea), Kim Ju-ho (a prominent figure in Korea’s PR industry), INNOCEAN ECD Kim Jeong-ah (who has won diverse advertising awards), and Ju Ho-min (the original author of “Along with the Gods”) received enthusiastic responses from audience members.

Gyeonggi Province also held the “2019 Gyeonggi Province Networking Party”, inviting people working in the creative industry to communicate with the creators who had entered the contest.

In his general review of the contest, Choongang University Professor Lee Myeong-cheon, head of the judging panel, commented, “Through the 1st PLAY idea, Gyeonggi Province has introduced creative and useful ideas for publicizing its policies.” He added, “I hope this event will result in a new governance model as it leads the dissemination and successful implementation of Gyeonggi Province’s policies.”

Gyeonggi Province plans to publicize its policies among residents by continuously presenting the prize-winning works through its media channels, and will hold the contest again in 2021.