Gyeonggi Achieves Successful Overseas Expansion Through Booth Operation at G-STAR 2022
Createdd 2022-11-23 Hit 95
○ Gyeonggi Province operated its booth in the BTB Hall of G-STAR 2022, a domestic game exhibition, to support local company entry into domestic and foreign markets.
○ 20 game-related Gyeonggi companies realized contracts worth USD 41.87 million
Department: Future Industry Division | Contact: 031-8008-5343 | November 23, 2022 | 7:01 AM
Gyeonggi Province announced on November 23 that the provincial government installed and operated a booth at G-STAR 2022 from November 17 to19, supporting 20 local game companies in the realization of deals worth USD 41.87 million.
G-STAR is an international game exhibition held annually in Busan Metropolitan City in the second half of the year. Held in a face-to-face format for the first time in three years, this year’s event was the largest to date with 1,957 booths in the BTC Hall as well as 564 booths in the BTB Hall (for B2B transactions) where Gyeonggi’s booth was located.
The Gyeonggi booth in the BTB Hall served as a channel to support domestic and foreign market entry by local game companies, providing them with opportunities such as one-on-one business matching (online and offline) with publishers and representatives of game-related industries from such regions as North America, Japan, and Europe. Interpretation services were also provided.
This year, 20 local companies in the province joined the booth to showcase not only mobile and PC games, but also hands-on games, VR game platforms, e-sports education programs, and more, participating in business meetings with game industry representatives from around the world.
Chae Se-byung, CEO of Teeny Studio and one of the booth participants, said, “I joined the exhibition to promote TeeTINY Online, a global community-based MMORPG through which players can communicate and play together via a real-time translation service… After undergoing closed beta testing for the upcoming global release of the game, having business meetings here at the Gyeonggi booth was of great help.”
Song Eun-sil, Director of Gyeonggi’s Future Industry Division, said, “After a three-year hiatus, we are pleased to finally unveil exceptional indie games of Gyeonggi Province to domestic and foreign distributors at G-STAR… We look forward to public interest and participation in the 2023 PlayX4, Korea’s leading game exhibition hosted by Gyeonggi Province.”
According to the 2020 Import and Export Trends published by the Ministry of Trade, Industry and Energy, the export value of games was USD 8.19 billion, accounting for approximately 70% of all Korean content exports. This exceeds the export value of secondary batteries (USD 7.51 billion), one of the nation’s primary export items.