○ The Korea Gyeonggido Company hosted the 2022 Didim Bridge Awards on November 21 at the Gyeonggi Startup Campus.
– Awards presented to 20 outstanding university teams in the industry-academia cooperation program for promotional content creation
○ Didim Bridge Awards program achieves two goals: promotional content creation for SMEs and practical skill development among youths
– 347 students from 10 universities joined the competition; created promotional content for 100 SMEs
Gyeonggi Province and the Korea Gyeonggido Company announced on November 22 that they held the 2022 Didim Bridge Awards on November 21 at the Conference Hall of the Gyeonggi Startup Campus to recognize university students who participated in the industry-academia cooperation program for promotional content creation this year.

The Korea Gyeonggido Company’s industry-academia cooperation program for promotional content creation was launched in 2019 with the aim of creating and providing promotional videos of products manufactured by local SMEs in collaboration with local university students majoring in content production.

The program has received positive responses from university students and SMEs as it provides opportunities for students to gain practical experience and for SMEs to promote their products by linking the bold and creative marketing ideas of students with the exceptional products of SMEs.

A total of 347 students from 10 universities participated in this year’s program to create promotional content for 100 SMEs.

The ads were aired on multiple cable channels through LG HelloVision, D’live, and SK Broadband, contributing significantly to the product promotion of leading local companies.

At the awards ceremony, 20 ads recognized for their exceptional quality were selected from among those created as part of this year’s program; one team received the Governor’s Prize and 19 teams received the National Assembly Member’s Prize.

Lee Chang-hoon, CEO of the Korea Gyeonggido Company, said, “This program has positive effects for both companies requiring promotional content targeting youths and young people who need practical experience in the field… We will continue to support the dreams of young people with outstanding capabilities and, together, contribute to local economic vitalization.”

Kim Dong-hyun, a Seoul Institute of the Arts student and recipient of the Governor’s Prize for 2022, said, “This program offered precious and meaningful experiences while exploring marketing directions with SMEs and creating ads based on our own ideas.”

The 2022 Didim Bridge Awards can be viewed on the LG HelloVision cable channel and the “School G” YouTube channel (www.youtube.com/@schoolg7157).