Gyeonggi Province Volunteers Relief Pitcher for Exploring Overseas Sales Channels to Help Export Counseling with “Augmented Reality (AR) Technology”.

Createdd 2020-08-12 Hit 27

Contents

○ Promotes the “outreach global exhibition support project” using AR smart glasses
– Supports the entry into online exhibition halls (joint halls and individual halls) platforms for exporters in the province
– Interpreters wearing smart glasses pay visits to companies in person to conduct real-time video consultation
○ Contributes towards exploring overseas sales channels and increasing exports for SMEs in the province that are hard-hit by COVID-19

Gyeonggi Province announced on the 12th that it will promote the “outreach global exhibition support project” that allows sales presentation and counseling on exports without having to face overseas buyers directly by utilizing smart glasses equipped with augmented reality (AR) features.

The project aims to support the exploration of sales channels by utilizing the video export counseling infrastructure, as the global pandemic of COVID-19 has made it difficult to promote the existing “Individual Participation Support Project for Overseas Exhibitions” that supports companies in the province to participate in overseas exhibitions.

Those who are eligible for application for the project are small and medium-sized exporters whose businesses or factories are located in Gyeonggi Province and whose export made last year was less than 20 million USD.

First, the participating companies will be able to introduce their products via the “Online Joint Halls” in three areas: household and daily goods (B2C), IT, medical devices, and machinery (B2B), and consumer goods (medical products, sanitary products, healthy foods, etc.) related to COVID-19.

In addition, the “Individual Hall” page that allows the buyers to view the details of each company will also be provided, equipped with the features to search the buyers who are suitable for each company and send emails to conduct export counseling.

The project stands out as the interpreters wearing smart glasses d and f pay visits to participating companies in person to serve the role as “avatars” of overseas buyers and help video counseling undergo smoothly.

Buyers can see the products, personnel in charge, and manufacturing processes of the companies in real-time through smart glasses worn by the interpreters, and can conduct export counseling using voice and chat features.

In addition, participating companies will be able to immediately share information on their products with buyers by converting them into PDF, AVI, and JPG files through the AR feature of smart glasses.

“The era of extended reality (XR) based on the AR is coming to us as the un-tact technology draws attention due to the COVID-19,” and “We will rapidly integrate new technologies into video export counseling and provide full support for exploring sales channels of exporters within the province that are hard-hit by COVID-19,” said Ryu Gwang-yeol, assistant governor of the Office of Economy.

Companies wishing to participate should apply online via Egbiz (www.egbiz.or.kr) by August 24. For more information, please refer to Egbiz and the Gyeonggi Business & Science Accelerator website (www.gbsa.or.kr) or contact the Exhibition Team of the Gyeonggi Business & Science Accelerator (031-259-6125).

Over the past three years (2017–2019), the provincial government has supported a total of 488 companies with 2.2 billion won for individual participation of overseas exhibitions, and during the same period, the government has achieved the conclusion of 2,379 contracts worth 99 million USD.