Residents to pick Gyeonggi Province’s new government identity through online voting
Createdd 2020-11-23 Hit 222
○Three finalists shortlisted by advisory committee of brand experts for online voting by residents
– Voting held via Gyeonggi Province’s brand development website (https://brand.gg.go.kr) starting November 24
Gyeonggi Province residents are being invited to participate in online voting for one of three representative identity finalists so as to select a new government identity that reflects the current stature and future vision of Gyeonggi Province.
Last March, Gyeonggi Province commenced a project to develop a new government identity and held online events targeting Gyeonggi residents—such as an open call for submissions of the best “keywords” for Gyeonggi Province, a photo exhibition, and an idea contest—with the objective of collecting resident ideas for reflection in the new government identity.
In addition, unique design ideas by Gyeonggi Co-Creation Open Campus design students were selected for incorporation into Gyeonggi Province’s brand development. The government identity development advisory committee, comprised of experts from the fields of design, public relations, and marketing, held meetings to gather ideas.
Through this 8-month process for design development, Gyeonggi Province shortlisted the 3 final government identity design candidates for online voting.
Residents of Gyeonggi Province as well as anyone interested in Gyeonggi Province can participate and cast their vote from Tuesday, November 24, to Monday, December 7, via Gyeonggi Province’s brand development website (brand.gg.go.kr). As a campaign that brings together the 13.7 million residents of the province and as a gesture of appreciation to the participants, 1,370 participants will be randomly selected to receive gift vouchers for fried chicken or coffee.
Lee Gang-hee, Director of Gyeonggi Province’s PR Content Division, said, “We are at the stage of collecting valuable ideas for our new government identity, one that will boost the pride of our 13.7 million residents.” He added, “We hope many people will participate so that the opinions of residents can be reflected.”